Project Overview
NeuroWave wanted a brand identity that captures brainwave activity in a way that feels innovative, interesting and engaging, not overly clinical, so it could appeal to a wider audience.
The logo had to reflect brain and wave patterns clearly, while remaining sophisticated, memorable, and versatile.
I explored ways to merge brain and wave elements into a minimal yet recognizable icon, representing neuroscience monitoring. I subtly integrated the company’s initials NW, to strengthen brand identity.
