A specialist, not a generalist.
I focus only on what I’m genuinely good at, backed by real experience.
My name is Esraa, and I live in Dubai. I’m a millennial, mostly introverted, nocturnal, a very passionate foodie, and a gamer with questionable self-control.
I’ve spent over a decade solving problems through design. I don’t just make things look good—I make them work.
I help startups and established businesses create digital experiences that are beautiful, functional, impactful, and meaningful. Everything I create is intentional because design isn’t decoration, every pixel serves a purpose, and every interaction should feel effortless.